Girls are an increasing demographic when it comes to the gaming industry. Previously they were overlooked by executives who often neglected girls to offer anything in terms of targeted content. However, with the change in their buying power evident, more and more titles and genres are offering something to appeal to their particular tastes.
The MMO genre is currently taking a large chunk of the gaming market with such hits as World of Warcraft and Rift. For the younger set, there are also games such as Wizard 101 (which coincidentally has no monthly recurring fee like many MMO games) which is based on the popular fictional idea of a wizarding school. These games particularly appeal to girls by offering character customization and less organized play. They allow for personal freedom without a strict order of progression. There is no “end” to these games either, allowing casual gamers to simply play for a few moments before moving onto other areas of interest therefore providing ultimate flexibility. Also offered with these titles is the ability to maintain a sense of social interaction. Many objectives are completed in groups rather than alone.
Sure, there are also those games like Nintendogs and games featuring characters such as Barbie, but those seem to attract the younger audience rather than those girls above nine. While those games are great time-killers, they all seem to fail in comparison with such emerging classics as Angry Birds or one of the various incarnations of Pokemon. The one thing that remains a common theme in most of these is the inclusion of an animal aspect. While Pokemon is known for the selection of various creatures, Angry Birds features, well, birds. There’s a reason so many young girls aspire to be a veterinarian. These titles seem to cater to that aspect and embrace it without flinching.
While many of these titles seem to be catered toward either equal representation or even girl gamers specifically, no one should discount the general draw of any game. While many girls will choose one of these particular casual games or genres, there is also a multitude of gaming options offered on Facebook or through iPhone applications. They provide convenience and a casual pace. Games like Farmville have huge shares on Facebook due to their ease of use. These sorts of things cannot be discounted when trying to determine what makes a game ideal for a girl gamer.